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Cookies

1. We use so-called cookies when you visit our website. Cookies are small text files that your internet browser stores and saves on your computer. When you visit our website again, these cookies provide information in order to automatically recognize you. Cookies also include the so-called “user IDs”, where user information is stored using pseudonymised profiles. When you visit our website, we will inform you about the use of cookies for the aforementioned purposes by means of a reference to our data protection declaration and how you can object to them or prevent their storage (“opt-out”).
A distinction is made between the following types of cookies:

• Necessary, essential cookies: Essential cookies are cookies that are absolutely necessary for the operation of the website in order to enable certain functions of the website such as logins, shopping cart or user input, e.g. regarding the language of the website.
• Session cookies: Session cookies are required to recognize multiple uses of an offer by the same user (e.g. if you have logged in to determine your login status). When you visit our site again, these cookies provide information in order to automatically recognize you. The information obtained in this way is used to optimize our offers and to give you easier access to our site. When you close the browser or log out, the session cookies are deleted.
• Persistent cookies: These cookies are saved even after the browser is closed. They are used to store the login, to measure the range and for marketing purposes. These are automatically deleted after a specified period, which can differ depending on the cookie. You can delete cookies at any time in the security settings of your browser.
• Cookies from third-party providers (third-party cookies, especially from advertisers): Correspondingly
  You can configure your browser settings according to your wishes. B. Reject the acceptance of third-party cookies or all cookies. However, we would like to point out at this point that you may then not be able to use all the functions of this website. Read more about these cookies in the respective data protection declarations for the third party providers.

2. Data categories: user data, cookies, user ID (in particular the pages visited, device information, access times and IP addresses).

3. Purposes of processing: The information obtained in this way is used to optimize our website technically and economically and to enable you to access our website more easily and securely.

4. Legal basis: If we process your personal data with the help of cookies based on your consent (“opt-in”), then Art. 6 Para. 1 S. 1 lit. a) GDPR the legal basis. Otherwise we have a legitimate interest in the effective functionality, improvement and economic operation of the website, so that in this case Art. 6 Para. 1 S. 1 lit. f) GDPR is the legal basis. The legal basis is also Article 6 Paragraph 1 Sentence 1 lit. b) DS-GVO, if the cookies for contract initiation e.g. to be set for orders.

5. Storage period / deletion: The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.
Otherwise, cookies are stored on your computer and transmitted to our site from there. As a user, you therefore have full control over the use of cookies. By changing the settings in your internet browser, you can deactivate or restrict the transmission of cookies. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it is possible that not all functions of the website can be used in full.
You can find information on deleting cookies by browser here:
Chrome: https://support.google.com/chrome/answer/95647
Safari: https://support.apple.com/de-at/guide/safari/sfri11471/mac
Firefox: https://support.mozilla.org/de/kb/cookies-und-website-daten-in-firefox-loschen
Internet Explorer:
https://support.microsoft.com/de-at/help/17442/windows-internet-explorer-delete-manage-cookies Microsoft Edge: https://support.microsoft.com/de-at/help/4027947/ windows-delete-cookies

6. Objection and “opt-out”: You can generally prevent cookies from being saved on your hard drive, regardless of your consent or legal permission, by selecting “do not accept cookies” in your browser settings. However, this can restrict the functionality of our offers. You can opt out of the use of third-party cookies for advertising purposes via this American
Website (https://optout.aboutads.info) or this European
Website (http://www.youronlinechoices.com/de/praferenzmanagement/).

Use of the blog functions / comments

1. You can post public comments on our blog, which contains articles on topics on our website. You can use a pseudonym instead of a real name. Your contribution will then be published under the pseudonym. Entering the email address is mandatory, all other information is voluntary.

2. When you set a comment, we save your IP address with the date and time, which we delete after days. The storage serves the legitimate interest of the defense against the claims of third parties when you publish illegal or untrue content. We save your e-mail address for the purpose of contacting you if third parties should object to your comments legally.

3. The legal basis is Art. 6 Para. 1 S. 1 lit. b) and f) GDPR.

4. We do not review your comments prior to publication. In the event of complaints from third parties, we reserve the right to delete your comments. We do not pass the data on to third parties unless it is necessary to pursue our claims or there is a legal obligation (Art. 6 Para. 1 S. 1. lit. c) GDPR).

5. The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected or to carry out the contract because the contract has been terminated.
Contact via contact form / email / fax / post

1. When you contact us via the contact form, fax, post or e-mail, your details will be processed for the purpose of handling the contact request.
2. If you have given your consent, the legal basis for processing the data is Art. 6 Para. 1 S. 1 lit. a) GDPR. The legal basis for the processing of the data transmitted in the course of a contact request or e-mail, letter or fax is Art. 6 Para. 1 S. 1 lit. f) GDPR. The person responsible has a legitimate interest in the processing and storage of the data in order to be able to answer user inquiries, to preserve evidence for reasons of liability and, if necessary, to be able to comply with his statutory retention requirements for business letters. If the contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 Para. 1 S. 1 lit. b) GDPR.
3. We can save your details and contact requests in our customer relationship management system (“CRM system”) or a comparable system.
4. The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. For the personal data from the input mask of the contact form and those that were sent by email, this is the case when the respective conversation with you has ended. The conversation is over when it can be inferred from the circumstances that the matter in question has been finally clarified. We save inquiries from users who have an account or contract with us for up to two years after the end of the contract. In the case of legal archiving obligations, the deletion takes place after their expiry: End of commercial law (6 years) and tax law (10 years) retention obligation.
5. You have the option at any time to withdraw your consent in accordance with Art. 6 Para. a) To revoke the GDPR for the processing of personal data. If you contact us by e-mail, you can object to the storage of personal data at any time.

Newsletter

1.a) You can subscribe to our newsletter with your voluntary consent by entering your email address. Only this is mandatory. The provision of further data is voluntary and only serves the purpose of personal contact. We use the so-called “double opt-in procedure” for registration. After you have registered with your e-mail, you will receive an e-mail from us with a link to confirm your registration. If you click on this confirmation link, your e-mail will be added to the newsletter distribution list and saved for the purpose of sending e-mails. If you do not click on the confirmation link within 24 hours, your login data will be blocked and automatically deleted after 30 days.

1.b) On our site we use Free Assets which you can access through giving us your email address. In some cases we therefore also use Single-Opt-In procedures. Thus you are entering your email address without receiving an email for double confirmation of your email address. You can opt-out, means unsubscribe from any newsletter at any time via direct Email through our mail form on the site or simply follow the link provided in your newsletter. In any case we are happy to help you and provide further info.

2. We also log the IP address you used when you registered, as well as the date and time of the double opt-in (registration and confirmation). The purpose of this storage is the fulfillment of legal requirements regarding the proof of your registration as well as the prevention of abuse regarding your e-mail.

3. As part of your declaration of consent, the contents (e.g. advertised products / services, offers, advertising and topics) of the newsletter are specifically described.

4. When sending the newsletter, we evaluate your user behavior. The newsletters contain so-called “web beacons” or “tracking pixels” that are called up when the newsletter is opened. For the evaluations, we link the web beacons with your e-mail address and an individual ID. Links received in the newsletter also contain this ID. The data is only collected in pseudonymized form, i.e. the IDs are not linked to your other personal data, and direct personal reference is excluded. With this data we can determine whether and when you have opened the newsletter and which links have been clicked in the newsletter. This serves the purpose of optimizing and statistical analysis of our newsletter.

5. We use the data obtained above to create a user profile in order to identify the reading habits and interests of our users and thus to individualize the newsletter. If you have also taken other actions on our website, we will also link this data to adapt our newsletter content to your interests.

6. The legal basis for sending the newsletter, measuring success and saving the email is your consent in accordance with. Art. 6 para. 1 sentence 1 lit. a) DS-GVO in conjunction with Section 7 (2) No. 3 UWG and for the logging of consent Art. 6 (1) sentence 1 lit. f) GDPR, as this serves our legitimate interest in legal evidence.

7. You can object to tracking at any time by clicking the unsubscribe link at the end of the newsletter. In this case, however, the receipt of the newsletter would also end. Tracking is also not possible if you deactivate the display of images in your e-mail software. However, this may have restrictions with regard to the functions of the newsletter and the images contained are then not displayed.

8. You can revoke your consent to the sending of the newsletter at any time. You can revoke your consent by clicking the unsubscribe link at the end of the newsletter, sending an email or sending a message to our contact details above. We save your data as long as you have subscribed to the newsletter. After you unsubscribe, your data will only be anonymous
stored for statistical purposes.

Google Adsense

1. We have advertisements from the Google “Adsense” service (service provider: Google Ireland Limited,
Register number: 368047, Gordon House, Barrow Street, Dublin 4, Ireland) integrated on our website. The advertisements are identified by the (i) notice “Google advertisements” in each advertisement.

2. Data categories and description of data processing: usage data / communication data; When you visit our website, Google receives the information that you have accessed our website. To do this, Google places a web beacon or cookie on your computer. The data is also transferred to the USA and analyzed there. If you are logged in with a Google account, the data can be assigned to your account by Adsense. If you do not want this, you must log out before visiting our website. But other information can also be used by Google for this purpose:

• the types of websites you have visited and the mobile apps installed on your device;
• Cookies in your browser and settings in your Google account;
• websites and apps that you have visited;
• your activity on other devices;
• previous interactions with advertisements or advertising services from Google;
• Your Google account activity and information.
  When you click on an Adsense ad, the IP of the user is processed by Google (usage data), the processing being pseudonymised (so-called “advertising ID”) by shortening the IP by the last two digits. In personalized advertising, Google does not link identifiers from cookies or similar technologies with special categories of personal data according to Art. 9 GDPR such as ethnic origin, religion, sexual orientation or health.

3. Purpose of processing: We have activated the personalized ads in order to show you more interesting advertising that supports the commercial use of our website, increases the value for us and improves the user experience for you. With the help of personalized advertising, we can reach users via Adsense based on their interests and demographic characteristics (e.g. “sports enthusiasts”). The processing is also used for tracking, remarketing and conversion measurement as well as for financing our website.

4. Legal basis: If you have given your consent to the processing of your personal data by means of “Google Adsense with personalized advertisements” (“opt-in”), then Art. 6 Para. 1 S. 1 lit. a) GDPR is the legal basis. Otherwise, the legal basis for processing your data is Art. 6 Para. 1 S. 1 lit. f) GDPR based on our legitimate interests in the analysis, optimization and efficient economic operation of our advertising and website.

5. Data transmission / recipient category: Google Ireland, USA; This website has also enabled third-party Google AdSense ads. The aforementioned data can also be transferred to these third-party providers named “Certified External Vendors” at https://support.google.com/dfp_sb/answer/94149.

6. Storage period: The data is stored for up to 24 months after the last visit

7. Opposition and elimination options (“opt-out”): You can object to the installation of cookies by Google Adsense in various ways or prevent them:

• You can prevent cookies in your browser by setting “do not accept cookies”, which also includes cookies from third-party providers;
• You can deactivate the personal ads on Google directly on Google via the link https://adssettings.google.com, whereby this setting only lasts until you delete your cookies. Instructions on how to deactivate personalized advertising on mobile devices can be found here: https://support.google.com/adsense/troubleshooter/1631343;
• You can use the link https://optout.aboutads.info for US sites or for EU sites at http://www.youronlinechoices.com/ to view the personalized advertisements from third-party providers who take part in the advertising self-regulation initiative “About Ads” de / praferenzmanagement / deactivate, whereby this setting only lasts until you delete all your cookies;
• You can permanently deactivate cookies using a browser plug-in for Chrome, Firefox or Internet Explorer under the link https://support.google.com/ads/answer/7395996. This deactivation may mean that you can no longer use all the functions of our website to their full extent.

8. In Google’s data protection declaration for advertising at https://policies.google.com/technologies/ads you will find further information on the use of Google cookies in advertisements and their advertising technologies, storage duration, anonymization, location data, functionality and your rights.

Google AdWords with conversion tracking

1. We use the “Google Ads with Conversion Tracking” service (service provider: Google Ireland
Limited, Register No .: 368047, Gordon House, Barrow Street, Dublin 4, Ireland) in order to draw attention to third-party websites by means of advertisements on our website.

2. Data categories and description of data processing: usage data / communication data. When you click on one of our Google ads, a cookie is saved in your browser, which is valid for about 30 days. If you then visit our website, we and Google can use the cookie to evaluate whether you have visited our website and which of our pages you have visited. Google creates statistics about this. The data is also transferred to the USA and analyzed there. If you are logged in with a Google account, the data can be assigned to your account by AdWords. If you do not want this, you must log out before visiting our website.

3. Purpose of data processing: This conversion tracking serves the purpose of analysis / success measurement, optimization and the economic operation of our advertising and website.

4. Legal basis: If you have given your consent to the processing of your personal data using “Google Ads with Conversion Tracking” (“opt-in”), then Art. 6 Para. 1 S. 1 lit. a) GDPR is the legal basis. Otherwise, the legal basis for processing your data is our legitimate interest in the analysis, optimization and efficient economic operation of our advertising and website in accordance with Art. 6 Para. 1 S. 1 lit. f) GDPR.

5. Data transfer / recipient category: Google Ireland.

6. Storage period: up to 540 days.

7. Opposition and elimination options (“opt-out”): You can object to the installation of cookies by Google in various ways or prevent them:

• You can prevent cookies in your browser by setting “do not accept cookies”, which also includes cookies from third-party providers;
• You can deactivate conversion tracking directly on Google via the link https://adssettings.google.com, whereby this setting only lasts until you delete your cookies.
• You can use the link https://optout.aboutads.info for US sites or for EU sites at http://www.youronlinechoices.com/ to view the personalized advertisements from third-party providers who take part in the advertising self-regulation initiative “About Ads” de / praferenzmanagement / deactivate, whereby this setting only lasts until you delete all your cookies;
• You can permanently deactivate cookies using a browser plug-in for Chrome, Firefox or Internet Explorer under the link https://support.google.com/ads/answer/7395996. This deactivation may mean that you can no longer use all the functions of our website to their full extent.

8. Further information can be found in Google’s data protection declaration at https://policies.google.com/privacy?hl=de&gl=de and https://services.google.com/sitestats/de.html.

Google AdWords Remarketing / “Similar target groups”

1. We use the Google Analytics Remarketing / “Similar target groups” application (service provider:
Google Ireland Limited, Register No .: 368047, Gordon House, Barrow Street, Dublin 4, Ireland) in order to draw attention to third-party websites and other internet offers by means of advertisements on our website.

2. Data categories and description of data processing: usage data / communication data. With the remarketing or “similar target groups” function in Ads, we can reach you there if you have already visited our website and you are addressing you with a suitable message via advertisement. With remarketing we can bring our previous visitors back to our website with a click. If you then call up other websites or Internet offers, we and Google can use the cookie to evaluate whether you have already visited our website and yours will also display our advertising there. Google creates statistics about this. We are not aware of the full scope of data processing. The data is also transferred to the USA and analyzed there. According to Google, the data collected through remarketing will not be merged with any personal data stored by Google, but will be processed using a pseudonym.

3. Purpose of processing: This remarketing serves the purpose of analysis, optimization and the economic operation of our advertising and website.

4. Legal basis: Do you have to process your personal data using “Google
Ads Remarketing / “Similar target groups” have given your consent (“opt-in”), then Art. 6 Para. 1 S.
1 lit. a) GDPR is the legal basis. Otherwise, the legal basis for processing your data is
our legitimate interest in the analysis, optimization and efficient economic operation of our advertising and website in accordance with Art. 6 Para. 1 S. 1 lit. f) GDPR.

5. Data transfer / recipient category: Google Ireland.

6. Storage period: When you visit certain pages of ours, a cookie is stored in your browser, which is valid for 30 days.

7. Opposition and elimination options (“opt-out”): You can object to the installation of cookies by Google in various ways or prevent them:

• You can prevent cookies in your browser by setting “do not accept cookies”, which also includes cookies from third-party providers;
• You can deactivate the personalized ads directly on Google via the link https://adssettings.google.com, whereby this setting only lasts until you delete your cookies.
• You can use the link https://optout.aboutads.info for US pages or for EU pages at http://www.youronlinechoices.com/ de / praferenzmanagement / deactivate, whereby this setting only lasts until you delete all your cookies;
• You can permanently deactivate cookies using a browser plug-in for Chrome, Firefox or Internet Explorer under the link https://support.google.com/ads/answer/7395996. This deactivation may mean that you can no longer use all the functions of our website to their full extent.

8. Further information can be found in Google’s data protection declaration at https://policies.google.com/privacy?hl=de&gl=de.

Facebook Custom Audiences

1. We use the remarketing function “Custom Audiences” from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA or, if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, on our website , Grand Canal Harbor, Dublin 2, Ireland.

2. Data categories and description of data processing: IP address, cookie ID, location information. If you visit the social network Facebook or other websites that use this remarketing function, your interest-based advertisements (“Facebook ads”) may be displayed. We use the remarketing function to optimize and run our website economically and to show you advertising that interests you as much as possible and thus to make our website more user-friendly. When you visit our website, your browser connects to the Facebook servers. However, Facebook receives the information that you have called up or clicked a corresponding advertisement. If you are logged into Facebook, Facebook can assign this information to your account. With regard to processing by Facebook, please read Facebook’s data protection declaration at https://www.facebook.com/policy.php. Special information and details about the Facebook pixel and how it works can be found in the Facebook help section: https://www.facebook.com/business/help/651294705016616.

3. Purpose of processing: display of personalized advertising, measurement and evaluation of the Advertising, billing of advertising, analysis of viewing behavior.

4. Legal basis: If you have given your consent to the processing of your personal data by means of “Custom Audiences” from the third party provider (“opt-in”), then Art. 6 Para. 1 S. 1 lit. a) GDPR is the legal basis. The legal basis is also our legitimate interest in data processing in accordance with Art. 6 Para. 1 S.1 lit. f) GDPR.

5. Storage period: Facebook gives us access to it for 180 days.

6. Data transfer / recipient category: Facebook Ireland.

7. Opposition option (“Opt-Out”): The deactivation of the “Facebook Custom Audiences” function is possible for users who are not logged in here [__ Enter Facebook Pixel Opt-Out Link of your website__] and for logged-in users under this link: https: / /www.facebook.com/settings/?tab=ads#.

Amazon affiliate program

1. We take part in Amazon’s partner program (service provider: Amazon EU S.à.r.l, the Amazon
Services Europe S.à.r. l. and Amazon Media EU S.à.r. l., all three located at 5, Rue Plaetis, L – 2338 Luxembourg, parent company: Amazon.com Inc., 2021 Seventh Ave, Seattle, Washington 98121, USA), with whom we receive reimbursement of advertising costs through the placement of advertisements or partner links when third parties use it to buy something from Amazon.

2. Data categories and description of data processing: usage data. Amazon creates statistics and records when an affiliate link was clicked and what was purchased from it. For this purpose, the data is transferred to the USA and evaluated there. A certain attribute, the so-called partner ID, is added to the partner link URL to track orders. If you are logged into your Amazon account, Amazon can assign this data to your account. If you do not want this, you have to log out of your account. Possibly. Amazon passes on your data to authorities or contractual partners.

3. Purpose of processing: Analysis, optimization and economic operation of our website by means of a partner program.

4. Legal basis: If you have given your consent to the processing of your personal data by means of the “partner program” from the third party provider (“opt-in”), then Art. 6 Para. 1 S. 1 lit. a) GDPR is the legal basis. The legal basis for the processing of your data is also our legitimate interest in the analysis, optimization and economic operation of our website in accordance with Art. 6 Para. 1 S. 1 lit. f) GDPR.

5. Storage duration: The storage duration of the information through the partner link is up to 24 hours after clicking on the partner link or up to 89 days if goods were placed in the shopping cart on Amazon.

6. Data transfer / recipient category: Amazon EU.

7. Opposition: You can opt out of Amazon’s installation of cookies in various ways

Species contradict or prevent them:

• You can prevent cookies in your browser by setting “do not accept cookies”, which also includes cookies from third-party providers;
• You can deactivate interest-based ads on Amazon using this link: https://www.amazon.de/adprefs;
• You can use the link https://optout.aboutads.info for US sites or for EU sites at http://www.youronlinechoices.com/ to view the personalized advertisements from third-party providers who take part in the advertising self-regulation initiative “About Ads” de / praferenzmanagement / deactivate, whereby this setting only lasts until you delete all your cookies.

8. Further information can be found in Amazon’s data protection declaration at https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010 and for interest-based advertising here: https://www.amazon.de /gp/help/customer/display.html?nodeId=201151440.

Google Analytics

1. We have the website analysis tool “Google Analytics” (service provider: Google Ireland Limited,
Register No .: 368047, Gordon House, Barrow Street, Dublin 4, Ireland) on our website.

2. Data categories and description of data processing: User ID, IP address (anonymized). When you visit our website, Google places a cookie on your computer in order to analyze your use of our website. We have activated the IP anonymization “anonymizeIP”, which means that the IP addresses are only processed in abbreviated form. On this website, your IP address will therefore be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the person responsible with other services relating to website activity and internet usage. We have also activated the cross-device analysis of website visitors, which is carried out via a so-called user ID. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can find more information on data usage by Google Analytics here: https://www.google.com/analytics/terms/de.html
(Analytics Terms of Use), https://support.google.com/analytics/answer/6004245?hl=de
(Notes on data protection with Analytics) and Google’s data protection declaration https://policies.google.com/privacy.

3. Purpose of processing: The use of Google Analytics serves the purpose of analyzing, optimizing and improving our website

4. Legal basis: If you have given your consent to the processing of your personal data by the third party provider using “Google Analytics” (“opt-in”), then Art. 6 Para. 1 S. 1 lit. a) GDPR is the legal basis. The legal basis is also our legitimate interest in the above purposes (the analysis, optimization and improvement of our website) in data processing according to Art. 6 Paragraph 1 Sentence 1 lit. f) GDPR. For services that are provided in connection with a contract, tracking and analysis of user behavior is carried out in accordance with Art. 6 Para. 1 S. 1 lit. b) DS-GVO, in order to be able to offer optimized services to fulfill the purpose of the contract with the information obtained.

5. Storage period: The data sent by us and linked to cookies, user IDs (e.g. user ID) or advertising IDs are automatically deleted after months. The deletion of data whose retention period has expired takes place automatically once a month.

6. Data transfer / recipient category: Google, Ireland and USA. We have also concluded an order processing agreement with Google in accordance with Art. 28 GDPR.

7. Opposition and removal options (“opt-out”):

• You can generally prevent cookies from being saved on your hard drive by selecting “do not accept cookies” in your browser settings. However, this can restrict the functionality of our offers. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website and from processing this data by downloading and installing the browser plug-in available under the following link: http: / /tools.google.com/dlpage/gaoptout?hl=de
• As an alternative to the browser plug-in above, you can prevent Google Analytics from collecting data by clicking [__ here, please__ insert the Analytics opt-out link on your website]. By clicking an “opt-out” cookie is set that the collection of your data when
  Visiting this website prevented in the future. This cookie is only valid for our website and your current browser and only lasts until you delete your cookies. In that case you would have to set the cookie again.
• You can deactivate the cross-device user analysis in your Google account under “My data> Personal data”.

YouTube videos

1. We have embedded YouTube videos from youtube.com on our website using the embedded function so that they can be accessed directly on our website. YouTube belongs to Google Ireland Limited, registration number: 368047, Gordon House, Barrow Street, Dublin 4, Ireland.

2. Data category and description of data processing: usage data (e.g. website accessed, content and access times). We have integrated the videos in the so-called “extended data protection mode” without cookies being used to record usage behavior in order to personalize the video playback. Instead, the video recommendations are based on the video currently being played. Videos that are played in an embedded player in enhanced privacy mode do not affect which videos are recommended to you on YouTube. When you start a video (click on the video), you consent to YouTube tracking the information that you have accessed the corresponding subpage or the video on our website and that this data is used for advertising purposes.

3. Purpose of processing: Provision of a user-friendly offer, optimization and improvement of our content.

4. Legal basis: If you have given your consent to the processing of your personal data by the third-party provider using “etracker” (“opt-in”), then Art. 6 Para. 1 S. 1 lit. a) GDPR is the legal basis. The legal basis is also our legitimate interest in data processing in accordance with Art. 6 Para. 1 S.1 lit. f) GDPR. For services that are provided in connection with a contract, tracking and analysis of user behavior is carried out in accordance with Art. 6 Para. 1 S. 1 lit. b) DS-GVO, in order to be able to offer optimized services to fulfill the purpose of the contract with the information obtained.

5. Data transmission / recipient category: Third party providers in the USA. The data obtained are transferred to the USA and stored there. This is also done without a Google user account. If you are logged into your Google account, Google can assign the above data to your account. If you do not want this, you have to log out of your Google account. Google creates user profiles from such data and uses this data for the purposes of advertising, market research or the optimization of its websites.

6. Storage period: Cookies up to 2 years or until the cookies are deleted by you as the user.

7. Objection: You have the right to object to the creation of user profiles by Google. Therefore, please contact Google directly using the data protection declaration below. You can make an opt-out objection with regard to the advertising cookies here in your Google account:
https://adssettings.google.com/authenticated.

8. In the terms of use of YouTube at https://www.youtube.com/t/terms and in the data protection declaration for advertising from Google at  https://policies.google.com/technologies/ads you can find more information about

9. Use of Google cookies and their advertising technologies, storage duration, anonymization, location data, functionality and your rights. General Google Privacy Policy: https://policies.google.com/privacy.

Google ReCAPTCHA

1. We have the anti-spam function “reCAPTCHA” from “Google” (provider:
Google Ireland Limited, Register No .: 368047, Gordon House, Barrow Street, Dublin 4, Ireland).

2. Data category and description of data processing: usage data (e.g. website accessed, IP). By using “reCAPTCHA” in our forms, we can determine whether the entry was made by a machine (robot) or a person. When using the service, your IP address and any other data required for this can be transmitted to Google servers in the USA.

3. Purpose of processing: Avoidance of spam and abuse as well as our economic interest in optimizing our website.

4. Legal basis: If you have given your consent to the processing of your personal data by means of “reCaptcha” from the third party provider (“opt-in”), then Art. 6 Para. 1 S. 1 lit. a) GDPR is the legal basis. The legal basis is also our legitimate interest in data processing in accordance with Art. 6 Para. 1 S.1 lit. f) GDPR.

5. Data transmission / recipient category: Third party providers in the USA.

6. Storage period: until the cookies are deleted by you as the user.

7. You can find more information about Google ReCAPTCHA at https://www.google.com/recaptcha/ and in Google’s data protection declaration at: https://policies.google.com/privacy.

Google Maps

1. We have maps from “Google Maps” on our website (provider: Google Ireland Limited, Register No .: 368047, Gordon House, Barrow Street, Dublin 4, Ireland).

2. Data category and description of data processing: usage data (e.g. IP, location, page accessed). With Google Maps, we can show the location of addresses and directions directly on our website in interactive maps and enable you to use this tool. When you access our website, where Google Maps is integrated, a connection to the Google servers in the USA is established. Your IP and location can be transmitted to Google. In addition, Google receives the information that you have accessed the corresponding page. This is also done without a Google user account. If you are logged into your Google account, Google can assign the above data to your account. If you do not want this, you have to log out of your Google account. Google creates user profiles from such data and uses this data for the purposes of advertising, market research or the optimization of its websites.

3. Purpose of processing: Provision of a user-friendly, economical and optimized website.

4. Legal basis: If you have given your consent to the processing of your personal data by the third party provider using “Google Maps” (“opt-in”), then Art. 6 Para. 1 S. 1 lit. a) GDPR is the legal basis. The legal basis is also our legitimate interest in data processing in accordance with Art. 6 Para. 1 S.1 lit. f) GDPR.

5. Data transmission / recipient category: Third party providers in the USA.

6. Storage period: Cookies up to 6 months or until you delete them. Otherwise, as soon as they are no longer required for processing purposes.

7. Opposition and removal option: You have the right to object to the creation of user profiles by Google. Therefore, please contact Google directly using the data protection declaration below. You can make an opt-out objection with regard to the advertising cookies here in your Google account:
https://adssettings.google.com/authenticated.

8. In the terms of use of Google Maps at https://www.google.com/intl/de_de/help/terms_maps.html and in the data protection declaration for advertising from Google at https://policies.google.com/technologies/ads you will find further information on the use of Google cookies and their advertising technologies, storage duration, anonymization, location data, functionality and your rights. General Google Privacy Policy: https://policies.google.com/privacy.

Presence on social media

1. We maintain profiles or fan pages in social media. When using and calling our
Profile in the respective network by you, the respective data protection information and terms of use of the respective network apply.
2. Data categories and description of data processing: usage data, contact data, content data, inventory data. Furthermore, the data of the users within social networks are usually processed for market research and advertising purposes. E.g. User profiles are created based on the usage behavior and the resulting interests of the users. The usage profiles can in turn be used to e.g. To place advertisements inside and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the user’s computer, in which the usage behavior and the interests of the user are stored. Furthermore, data can be stored in the usage profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them). For a detailed description of the respective forms of processing and the options for objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks. In the case of requests for information and the assertion of rights of data subjects, we point out that these can be most effectively asserted with the providers. Only the providers have access to the data of the users and can take appropriate measures and provide information. If you still need help, you can contact us.
3. Purpose of processing: communication with users connected and registered on social networks; Information and advertising for our products, offers and services; External representation and image maintenance; Evaluation and analysis of the users and content of our presence on social media.
4. Legal basis: The legal basis for the processing of personal data is our legitimate interest in the above purposes in accordance with Art. 6 Para. 1 S. 1 lit. f) GDPR. Insofar as you have given us or the person responsible for the social network your consent to the processing of your personal data, the legal basis is Art. 6 Para. 1 S. 1 lit. a) in conjunction with Art. 7 GDPR.
5. Data transmission / recipient category: social network.
6. The data protection notices, information options and options for objection (opt-out) of the respective networks / service providers can be found here:
• Facebook service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland); Website: www.facebook.com; Data protection declaration: https://www.facebook.com/about/privacy/, Opt-Out: https://www.facebook.com/settings?tab=ads and http://www.youronlinechoices.com; Objection: https://www.facebook.com/help/contact/2061665240770586; Agreement on joint processing of personal data on Facebook pages (Art. 26 GDPR): https://www.facebook.com/legal/terms/page_controller_addendum, data protection information for Facebook pages: https://www.facebook.com / legal / terms / information_about_page_insights_data.
• Instagram – service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland) – data protection declaration / opt-out: https://help.instagram.com/519522125107875, objection: https: // help .instagram.com / contact / 186020218683230; Agreement on joint processing of personal data on Instagram pages (Art. 26 GDPR): https://www.facebook.com/legal/terms/page_controller_addendum.
• Twitter – service provider: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA) – data protection declaration: https://twitter.com/de/privacy, opt-out: https://twitter.com / personalization.

• XING – service provider: XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany) – data protection declaration / opt-out: https://privacy.xing.com/de/datenschutzerklaerung.
• Pinterest – service provider: Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland) – data protection declaration: https://policy.pinterest.com/de/privacy-policy, opt-out: https: / /help.pinterest.com/de/articles/personalized-ads-pinterest
• LinkedIn – service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland) – data protection declaration: https://www.linkedin.com/legal/privacy-policy, cookie policy and opt-out: https: // www .linkedin.com / legal / cookie-policy
• Flickr – service provider: Flickr Inc., 475 Sansome St San Francisco, CA 94111, USA) – website: https://www.flickr.com; Privacy policy: https://www.flickr.com/help/privacy.
• SlideShare – service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland) – website: https://www.linkedin.com, data protection declaration: https://www.linkedin.com/legal/privacy-policy.

Social media plug-ins
1. We use social media plug-ins from social networks on our website. We use the so-called “two-click solution” Shariff from c’t or heise.de: https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz -2467514.html; Service provider: Heise Medien GmbH & Co. KG, Karl-Wiechert-Allee 10, 30625 Hanover, Germany; Data protection declaration: https://www.heise.de/Datenschutzerklaerung-der-Heise-Medien-GmbH-Co-KG-4860.html.
2. Data category and description of data processing: usage data, content data, inventory data. When you visit our website, “Shariff” does not transmit any personal data to the third-party providers of the social plug-ins. Next to the logo or the brand of the social network you will find a regulator with which you can activate the plug-in with a click. This activation represents your consent in the form that the respective provider of the social network receives the information that you have accessed our website and that your personal data is transmitted to the provider of the plug-in and stored there. These are so-called third-party cookies. With some providers such as Facebook and XING, according to their information, your IP will be anonymized immediately after collection. The plug-in provider saves the data collected about the user as a usage profile. You can revoke your consent at any time by deactivating the controller.
3. Purpose of data processing: improvement and optimization of our website; Increasing our awareness through social networks; Ability to interact with you and the users among themselves via social networks; Advertising, analysis and / or needs-based design of the website.
4. Legal basis: The legal basis for the processing of personal data is our legitimate interest in the above purposes in accordance with Art. 6 Para. 1 S. 1 lit. f) GDPR. Insofar as you have given us or the person responsible for the social network your consent to the processing of your personal data, the legal basis is Art. 6 Para. 1 S. 1 lit. a) in conjunction with Art. 7 GDPR. In the case of pre-contractual inquiries or when using your personal data to fulfill a contract, Art. 6 Para. 1 S. 1 lit. b) GDPR legal basis.
5. Data transmission / recipient category: social network.

6. Social networks used and objection: We refer to the respective data protection declarations of the social networks with regard to the purpose and scope of the data collection and processing. You will also find information about your rights and setting options for protecting your personal data there. You have the right to object to the creation of these user profiles, whereby you can contact the respective plug-in provider directly to exercise these rights.

Facebook
1. We have plug-ins from the social network Facebook.com (company headquarters in the EU: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland) on our website as part of the so-called “two-click Solution ”from Shariff. You can recognize this by the Facebook logo“ f ”or the addition“ Like ”,“ Like ”or“ Share ”.
2. As soon as you willingly activate the Facebook plug-in, a connection will be established from your browser to the Facebook servers. Facebook receives the information, including your IP, that you have accessed our website and transmits this information to Facebook servers in the USA, where this information is stored. If you are logged into your Facebook account, Facebook can assign this information to your account. When using the functions of the plug-in, e.g. If you click the “Like” button, this information is also transmitted from your browser to the Facebook server in the USA and stored there and displayed in your Facebook profile and, if applicable, with your friends.
3. The purpose and scope of the data collection and its further processing and use of the data by Facebook as well as your related rights and setting options to protect your privacy can be found in Facebook’s data protection information: https://www.facebook.com/about/privacy/ . Data collection with the “Like” button: https://www.facebook.com/help/186325668085084. You can manage and contradict your settings regarding the use of your profile data for advertising purposes on Facebook here: https://www.facebook.com/ads/preferences/.
4. If you log out of Facebook before visiting our website and delete your cookies, no data about your visit to our website will be assigned to your profile on Facebook when the plug-in is activated.
5. Agreement on joint processing of personal data on Facebook pages (Art. 26 GDPR): https://www.facebook.com/legal/terms/page_controller_addendum, data protection information for Facebook pages: https: //www.facebook .com / legal / terms / information_about_page_insights_data.

Twitter
1. We have plug-ins from the social network Twitter.com (Twitter Inc., 1355 Market St., Suite 900, San Francisco, California 94103, USA) on our website as part of the so-called “two-click solution” from Shariff integrated. You can recognize these plug-ins by the Twitter logo with a white bird on a blue background. You can find an overview of Twitter buttons and tweets at: https://developer.twitter.com/en/docs/twitter-for-websites/overview.
2. If you are logged into your Twitter account while deliberately activating the Twitter plug-ins, Twitter can assign the call to our website to your Twitter profile.
3. If you want to exclude data transmission to Twitter when activating the plug-in, log out of Twitter before visiting our website and delete your cookies.
4. The purpose and scope of the data collection as well as its further processing and use of the data by Twitter as well as your related rights and setting options to protect your privacy can be found in the data protection information from Twitter: https://twitter.com/de/privacy. Objection (opt-out): https://twitter.com/personalization.

XING
1. We have integrated plug-ins from the social network XING (XING AG, Dammtorstrasse 29-32, 20354 Hamburg, Germany) on our website as part of the so-called “two-click solution” from Shariff. You can recognize this by the share button with a white XING logo and the “X” symbol on a green background.
2. If you willingly activate the XING share button on our website, when you access the respective website, your browser will establish a connection to the XING server. According to XING, no data is stored about the call from which XING could derive a direct personal reference. In particular, XING does not save any of your IP addresses and does not use cookies. When you click the Share button, you will be redirected to the XING homepage, where you can then – if you are logged in – recommend our site, which serves to increase our awareness and reach. With regard to these activities on the XING platform, XING’s data protection declaration below applies.
3. If you log out of XING before visiting our website and delete your cookies, no data about your visit to our website will be assigned to your profile on XING when the plug-in is activated.
4. The purpose and scope of the data collection as well as its further processing and use of the data by XING as well as your related rights and setting options to protect your privacy can be found in XING’s data protection information on the share button at https://www.xing.com/ app / share% 3Fop% 3Ddata_protection and XING’s general data protection declaration at https://privacy.xing.com/de/datenschutzerklaerung.

Instagram
1. We have plug-ins from the social network Instagram (service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland) on our website as part of the so-called “two-click solution” from Shariff integrated. You can recognize this by the Instagram logo in the form of a square camera.
2. If you willingly activate the plug-in, a connection will be established from your browser to the Instagram servers. Instagram receives the information, including your IP address, that you have visited our site and transmits the information to Instagram servers in the USA, where this information is stored. If you are logged into your Instagram account, Instagram can assign this information to your account and you can click the Instagram button and thus share and save the content of our pages on your Instagram account and, if necessary, display it to your friends there. We have no knowledge of the exact content of the transmitted data, their use and storage duration by Instagram.
3. If you log out of Instagram before visiting our website and delete your cookies,
When the plug-in is activated, no data about your visit to our website will be assigned to your profile on Instagram.
4. You can find more information in Instagram’s data protection declaration / opt-out at / opt-out: https://help.instagram.com/519522125107875, objection: https://help.instagram.com/contact/186020218683230; Agreement on joint processing of personal data on Instagram pages (Art. 26 GDPR): https://www.facebook.com/legal/terms/page_controller_addendum.

Pinterest
1. We have integrated plug-ins from the social network Pinterest (Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland) on our website as part of the so-called “two-click solution” from Shariff. You can recognize this by the buttons with the white “P” character on a red background.
2. If you willingly activate the plug-in, your browser will connect to the Pinterest servers. Pinterest receives the information, including your IP address, that you have visited our site and transmits the information to Pinterest servers in the USA, where this information is stored. If you are logged into your Pinterest account, Pinterest can assign this information to your account and you can click the Pinterest button and thus share and save the content of our pages on your Pinterest account and, if necessary, display it to your friends there.
3. If you log out of Pinterest before visiting our website and delete your cookies, no data about your visit to our website will be assigned to your profile on Pinterest when the plug-in is activated.
4. You can find more information in the privacy policy of Pinterest https://policy.pinterest.com/de/privacy-policy, opt-out: https://help.pinterest.com/de/articles/personalized-ads-pinterest.